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Electrician advertising is the key to bringing in new clients. People need your expertise and skills every day—the biggest barrier is often finding you! Visibility is key to business success, which is why every electrician can benefit from using proven electrician advertising ideas, from a professional website to local radio and TV ads.
Whether you’re just starting out or you’re growing your trade, these tips will help you attract customers—and remind your existing clients who to call when they need help.
1. Create a professional website
One of the most important ways to advertise your electrician business is to create a professional website. The website should list your products and services, as well as your desired clients (such as business vs. residential).
Good websites make it easy for potential clients to reach out to you, whether through contact information, contact forms or chatbots. You can also use your website to advertise special offers, new services, and positive customer testimonials. Use a clean, mobile-accessible and easy-to-navigate design, and focus on SEO optimization to ensure your company shows up in local searches.
2. Post on social media
Posting and advertising on social media not only reaches potential clients, but it helps you position yourself as a social media expert. Consider offering basic tips, such as how to tell when a circuit is overloaded or how old your home has to be before you consider rewiring. By establishing your expertise—and offering value to followers—you can demonstrate your skills without having to directly advertise.
Of course, advertising on social media is another great way to generate leads. Some platforms, like Facebook, allow clients to book jobs directly from the social media site.
3. Create an email list
Announcing new sales, services, and changes to the business is easy when you have an email list of existing customers. You can offer discounts, swag, or complimentary services in exchange for signing up. Once you’ve established your email list, consider offering a free yearly check-up for subscribers—this can help you identify areas where your customers may need maintenance.
Email lists are effective because they focus on retaining existing clients as well as bringing new customers into the fold. Once you’ve completed a service call, send clients a short email or text. Whether you automatically add clients to your email list or you invite them to sign up, this can be an extremely effective marketing tool.
Finally, don’t forget to use your email list to send holiday or end-of-year messages thanking clients for their business. Some companies include offers for discounts and services, but more importantly, it keeps your company name fresh in their minds—especially when a friend, family member, or colleague asks for a recommendation.
4. Use contractor apps
Contractor apps are a great way to streamline your business communications, keep track of prior service appointments, and manage your finances. Services like QuickBooks and NorthOne business banking are creating for tracking your expenses and cash flow, while other apps are specifically designed for electricians and other contractors.
Some great contractor apps include:
- FieldPulse Pro: FieldPulse Pro is a management tool for electricians. They help create quotes based on “good, better, best” pricing schemes, along with creating and sending invoices, calculating markup and tax, inventory tracking and other useful features.
- Housecall Pro: Housecall Pro is designed especially for contractors. You can bid on jobs from your phone, generate estimates and convert to invoices, send automatic payment reminders, allow customers to book jobs from social media sites, sending custom notifications, solicit reviews and send automatic marketing emails.
- Jobber: Jobber is designed to schedule jobs, create quotes and convert them into invoices, track customer information, time, and expenses, and send appointment and service reminders. This app can also help you streamline service routes and automate basic business and marketing tasks.
- Local Pro: Local Pro tracks Home Depot purchases through their app, which in turn generates leads for contractors. It also allows you to build a local contractor profile and solicit reviews.
- Sparkyapp: Sparkyapp is designed to create quotes, convert them into invoices, and order the products you need to get the job done.
- Workiz Electrician App: Workiz is a management tool designed especially for electricians. It allows you to schedule and dispatch jobs to colleagues, accept payments from clients, monitor your technicians, and send notifications to clients.
5. Make informational videos
Offering high quality content like informational videos is another great way to get the word out, and show that you’re a subject matter expert. Focus on situations where a layperson might need an electrician’s help, such as identifying or troubleshooting electrical issues and when it’s important to call a professional.
The more your clients get to know you—whether in person during service calls, or through quality content—the more likely they are to remain loyal to your business.
6. Run local TV and radio ads
Finally, don’t forget to run local TV and radio ads when your budget permits. Some contractor ads are so creative that they get national attention—like Austin, TX-based Radiant Plumbing & Air Conditioning. Their movie-trailer-style plumbing ads caught Last Week Tonight’s attention—but they also use their YouTube channel to introduce their team members, answer technical questions, and more.
Radiant’s promotional materials educate, advertise and entertain all at the same time, which helps get the word out and set them apart from other plumbers. Whether you opt for silly, entertaining commercials or straightforward informational materials, local TV and radio can help generate plenty of leads.
Get ready to grow on the heels of electrician advertising
As an electrician, you need to easily track and manage your finances, save for expenses like electrician advertising, and plan for tax season.
NorthOne is built for trades businesses including electricians with advanced budgeting and invoicing features. Plus, you’ll have access to over 90,000 ATMs nationwide to supplement our feature-rich digital banking tools. Apply for an account today: