You might be a great plumber, but if you don’t have a great plumbing website to match, you could lose out on customers. Clients need an easy resource to determine whether your company is the right fit. From providing service lists and contact information to reviews and testimonials, your plumbing website should be a key part of your marketing strategy. Read on to learn more about what plumbing sites should include, and look at examples of some particularly effective sites.
What should your plumbing website include?
There are basic items every plumbing website should include—but if you want to stand out from the crowd, you need to go the extra mile. Here’s what you should consider adding:
- Company name and contact information: Your customers need to know who you are and how to get in touch. Be sure your company name is displayed prominently at the top of each page. Some plumbing websites keep their emergency phone number at the top, too, so clients can spot the information immediately.
- Easy navigation: It should be easy to navigate your site. Whether you choose a pinned top menu or another navigation tool, list each site category and subcategory separately.
- Services: Naturally, you’ll want to include the types of services you perform. This should be presented in easy-to-understand language—avoid excessive technical terminology. Your potential customers should be able to easily identify their problem or desired service (drain cleaning or plumbing installation), and your web copy should reflect how you can meet their needs.
- Qualifications: What makes your plumbing business stand out compared to other local plumbers? Whether it’s your specific training and certifications, guarantees and warranties, or catering to a specific type of customer, your website should make it clear why your services are superior.
- Images: Including photos of your team and your completed projects can be very appealing. You can make a personal connection and show customers what they can expect with some well-chosen, professional images.
- List of areas served: Next, make sure it’s clear which geographical locations you serve. Not only does this help with search engine optimization, but it will reduce the number of out-of-area service requests.
- Contact form: Although your phone number should be prominently displayed throughout the website, consider offering a customer contact form, too. This page can include your physical location, phone number, and address, plus a simple email form. This is great for helping customers with non-emergent needs, who want to compare estimates from different plumbers.
- Customer reviews and testimonials: Potential customers need to determine whether you’re the right fit for their job. There’s no better way to get that across than by providing positive reviews and testimonials. If someone has left you a particularly flattering Google or Yelp review, include it on your website and link to the original review. You may also wish to include a form so customers can submit their own feedback directly to your company.
- Promotions: If you’re running any promotions, make sure to advertise them on your front page and a special promotion page.
- Calls to action: Finally, don’t forget a call to action. Encourage customers to contact you, whether through email, phone, social media, or contact form. Every page should include a call to action.
Examples of effective plumbing websites
There are thousands of plumbing websites available to browse—starting with the local plumbers in your area. Check out the competition in your city and state, then try to incorporate elements of these examples of great websites into your own design.
Absolute Plumbing
This simple website uses professional images and red, white, and blue navigation to create a professional and clean look. The most important information is on the front page, including opportunities for financing, the phone number, and a navigation bar—but the video features are an eye-catching touch.
The Pink Plumber
The Pink Plumber’s website plays with our perceptions of plumbers—and it easily stands out among other plumbing websites. This website design has all the most important information and navigational elements right on the front page, and the pink and blue theme along with the soft illustrations are appealing and unique. Note the bold “I need service now!” button that serves as both a call to action and a link to a contact form. This is a great example of how you can target different demographics by design alone.
The Irish Plumber
The Irish Plumber’s website is another great example of branding. This website features clean design and simple navigation. Paired with an eye-catching image of their clover-covered vans, this company uses their logo and branding to stand out compared to more staid, traditional design.
Atlas Plumbing NYC
Atlas Plumbing NYC’s website offers simple, modern design that prioritizes the most important information. The top navigational bars include contact information and business hours, as well as links to services, reviews, contact information, and more. Note that the company owner’s name and license numbers are front and center, lending credibility and expertise.
GM Plumbing Corporation
This website relies on very simple design. The navigation is bold and easy to use, while the slogan and introductory paragraph show that the company has a long history of service. This is a great example of how to prioritize the information you display on the first page: everything you need is right there, without looking busy or overwhelming.
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