Amazon has become a one-stop shop for almost everything imaginable. From everyday essentials to unique, niche products, shoppers will find a staggering selection across millions of items. Navigating this vast product landscape can be overwhelming—especially if you’re a prospective Amazon seller. 

The first step in selecting the right category for your products is to have full visibility of all Amazon categories. Below, you’ll find a comprehensive list of Amazon all categories including the best-selling categories from across the platform. 

The Top 5 Amazon Product Categories

As an Amazon seller, identifying popular product categories can be a strategic first step. Here’s a breakdown of the top five most popular categories on Amazon, along with some insights into the types of products that fall under each:

  1. Beauty & Personal Care: This category continues to thrive, encompassing a wide range of products for personal hygiene, cosmetics, skincare, and hair care. Popular items include makeup, anti-aging products, perfumes, and haircare items. ​
  2. Home & Kitchen: A broad category that includes cookware, appliances, furniture, and home décor. Items like insulated tumblers and countertop icemakers are particularly popular. ​
  3. Clothing, Shoes & Jewelry: Catering to all fashion needs, this category offers apparel, footwear, and accessories like watches and sunglasses. Shoes remain a top-selling item within this category. ​
  4. Electronics: With the rise of smart home devices and AI-powered technology, electronics continue to be a top-selling category. Products such as smart thermostats, security cameras, and wireless chargers are in high demand.
  5. Toys & Games: This ever-popular category includes classic toys, educational kits, and electronic games. Items like writing tablets and STEM learning kits are particularly sought after.

These top categories are just the cusp of Amazon’s significant breadth of product listings. They represent the overarching products that people almost universally engage with on the platform; however, they’re far from the only categories sellers should be paying attention to. 

Amazon All Categories (Alphabetical

With millions of products on Amazon, navigating the vast selection of categories can be a challenge. This section provides a comprehensive list of Amazon all categories in alphabetical order, along with a brief description to help you identify the perfect fit for your products.

Keep in mind that some categories may require approval from Amazon to sell in: gated categories (noted where applicable).

  • Appliances: Large and small kitchen appliances, vacuums, air conditioners, etc.
  • Apps & Games: Mobile applications and games for various devices.
  • Arts, Crafts & Sewing: Supplies for painting, drawing, sculpting, sewing, knitting, etc.
  • Automotive Parts & Accessories: Car parts, batteries, tools, and care products. (Gated)
  • Baby: Diapers, wipes, feeding supplies, baby clothes, and furniture. (Gated)
  • Beauty & Personal Care: Cosmetics, skincare, haircare, fragrances, and shaving supplies.
  • Books: Print books in all genres including fiction, nonfiction, and textbooks.
  • CDs & Vinyl: Music CDs and vinyl records across all genres. (Gated)
  • Cell Phones & Accessories: Smartphones, phone cases, chargers, and wireless accessories.
  • Clothing, Shoes & Jewelry: Apparel, footwear, jewelry, and fashion accessories.
  • Collectibles & Fine Art: Coins, stamps, antiques, and original artworks. (Gated)
  • Computers: Laptops, desktops, tablets, monitors, and components.
  • Digital Music: MP3 downloads and Amazon streaming content. (Gated)
  • Electronics: TVs, headphones, smart devices, gaming consoles, etc.
  • Entertainment Collectibles: Memorabilia from movies, TV, and video games. (Gated)
  • Gift Cards: Amazon and third-party gift cards. (Gated)
  • Grocery & Gourmet Food: Packaged snacks, pantry items, and specialty food. (Gated)
  • Handmade: Artisan, handcrafted goods across a range of product types. (Gated)
  • Health & Household: Vitamins, supplements, OTC meds, and cleaning supplies.
  • Home & Kitchen: Cookware, appliances, décor, furniture, and tools.
  • Industrial & Scientific: Lab equipment, safety gear, testing supplies. (Gated)
  • Kindle Store: Digital eBooks for Kindle devices and apps.
  • Luggage & Travel Gear: Suitcases, backpacks, duffel bags, and travel accessories.
  • Luxury Stores: Premium fashion, beauty, and home brands. (Gated)
  • Movies & TV: DVDs, Blu-rays, and digital streaming downloads. (Gated)
  • Musical Instruments: Guitars, keyboards, drums, and related accessories.
  • Office Products: Office supplies like pens, paper, printers, and toner.
  • Patio, Lawn & Garden: Gardening tools, patio furniture, grills, plants, and décor.
  • Pet Supplies: Pet food, toys, bedding, and accessories.
  • Smart Home: Smart plugs, cameras, thermostats, and connected devices.
  • Software: Operating systems, antivirus, productivity tools, and downloads. (Gated)
  • Sports & Outdoors: Athletic gear, outdoor equipment, fitness and camping tools.
  • Subscription Boxes: Recurring product boxes (e.g., snacks, pet toys, books). (Gated)
  • Tools & Home Improvement: Power tools, hand tools, fixtures, and building supplies.
  • Toys & Games: Classic and electronic toys, board games, puzzles, and STEM kits.
  • Video Games: Consoles, games, digital downloads, and gaming accessories. (Gated)

It’s important to remember that within each of these top-level categories, there are multitudes of subcategories. 

What to Know About Amazon Subcategories 

Specificity is key when it comes to successfully selling on Amazon. The more accurately you can categorize your product, the easier it’ll be for people to find it—and buy it. To really get your products in front of the right customers, you’ll need to spend some time exploring Amazon’s innumerable product sub-categories. 

Unfortunately, the exact number of subcategories across Amazon isn’t publicly available. With hundreds of major categories and many branching further into more and more subcategories, the total number is estimated to be more than 25,000! This highlights the importance of using top-level categories as a springboard for research. Utilize Amazon Seller Central or explore third-party seller resources to delve deeper and identify the most relevant subcategory for your products. It may take some extra effort, but the results can be significant when you finally find your niche!

Why Finding the Right Sub-Category Matters

  • Increased Visibility: Choosing a relevant subcategory ensures your product appears in more targeted searches. Imagine listing a phone case simply under “Electronics.” By selecting the specific subcategory, “Cell Phone Cases,” you’ll reach a more interested audience.
  • Reduced Competition: A narrower subcategory concentrates your product pool. This can lead to less competition compared to a broader category, potentially impacting product ranking and discoverability. Would you rather compete against 100 similar products or just a few?
  • Improved Targeting: Specific subcategories allow you to tailor your product listing details and marketing strategies to a more defined customer base. It becomes much easier to talk to a specific customer when you take the time to narrow down your unique selling points. 

Put simply: By taking the time to identify the most specific subcategory for your products, you’ll be setting yourself up for greater success on the Amazon marketplace.

Seller Fees: A Consideration Across Amazon All Categories

Selecting the appropriate category and subcategory for your products is crucial for visibility and competition on Amazon. Equally important is understanding the associated seller fees, which can significantly impact your profitability. Here’s an overview of the main Amazon seller fees to consider in 2025:​

Referral Fees

Amazon charges a referral fee for each item sold, calculated as a percentage of the total sales price, including the item price and shipping costs (excluding taxes). These fees vary by category, typically ranging from 6% to 45%, with most categories averaging around 15%. Additionally, a minimum referral fee of $0.30 per item ensures that even low-priced items contribute to Amazon’s earnings. ​

Fulfillment Fees

If you utilize Fulfillment by Amazon (FBA), you’ll incur fulfillment fees based on product size and weight. In 2025, Amazon has not increased FBA fees and has introduced reductions in certain areas. For instance, inbound placement service fees for large, bulky items have been reduced by an average of $0.58 per unit to minimize shipment splits. Additionally, the peak fulfillment fees that were in effect during high-demand periods have been discontinued as of January 15, 2025, reverting to non-peak rates.

Other Fees

  • Closing Fees: Media items, such as books, DVDs, and CDs, are subject to a variable closing fee, typically around $1.80 per item.
  • Refund Administration Fees: When processing a refund, Amazon retains 20% of the referral fee or $5, whichever is less.
  • High-Volume Listing Fees: Sellers with over 100,000 active listings may incur a monthly fee of $0.005 per eligible item.

Amazon’s Seller Fee Schedule is a great resource for understanding category-specific fees. This resource details category-specific referral fees and other applicable charges. By understanding how seller fees vary by category, you can make informed decisions about product selection and pricing strategies, ultimately maximizing your profitability on the Amazon marketplace.

Using Category Data to Become a Better Amazon Seller

Combing through Amazon all categories and subcategories isn’t just about finding a home for your products; it’s also about becoming a better seller. Don’t underestimate the power of subcategories for conducting valuable market research! Here’s how they can help you refine your selling strategy:

  • Identify Trending Products: By analyzing popular subcategories within your chosen category, you can discover what’s hot with shoppers. Look for subcategories with a sudden surge in sales or positive reviews. This can inform your product development or sourcing decisions to cater to current market trends.
  • Analyze Competition: Drilling down to subcategories allows you to see who your direct competitors are and what they’re selling. Analyze their product listings, pricing strategies, and customer reviews. This can help you identify potential gaps in the market or opportunities to differentiate your product offering.
  • Refine Your Keywords: Subcategories provide a treasure trove of relevant keywords for optimizing your product listings. Use the specific terminology associated with your subcategory to attract targeted searches from potential buyers.
  • Gauge Demand: By analyzing subcategory sales data (available to Amazon sellers through Seller Central tools), you can estimate overall demand for your product type. This can help you determine ideal inventory levels and avoid overstocking or missing out on potential sales.
  • Identify Profitable Niches: Subcategories often reveal hidden niches within broader markets. Look for subcategories with high average selling prices or low competition. This can help you identify profitable opportunities to target with specialized products.

By using subcategories for market research, you can gain valuable insights into current trends, competitor activity, and customer needs. This knowledge empowers you to make informed decisions about your product selection, pricing strategies, and overall Amazon selling approach.

Mastering the Amazon Marketplace

The vast range of Amazon product categories can seem daunting at first; however, it’s easier than you think to find a home for the products you’re selling. 

Remember, choosing the right category is crucial for maximizing product visibility, minimizing competition, and, ultimately, achieving success on Amazon. Leverage insights from subcategories to conduct market research, identify trends, and refine your product strategy. With dedication and strategic thinking, you can turn your Amazon listings into a thriving online business.

When your listings start to gain traction and generate revenue, don’t forget that North One is here to help! Our business bank accounts were built with Amazon sellers in mind. While you focus on how to sell better, North One will help you spend and save better. Apply for a North One Connected Bank Account today.