{"id":542,"date":"2018-12-04T17:18:19","date_gmt":"2018-12-04T22:18:19","guid":{"rendered":"http:\/\/blog.northone.io\/?p=542"},"modified":"2023-02-17T10:53:09","modified_gmt":"2023-02-17T15:53:09","slug":"11-must-have-free-tools-for-small-businesses","status":"publish","type":"post","link":"https:\/\/www.northone.com\/blog\/small-business\/11-must-have-free-tools-for-small-businesses","title":{"rendered":"22 Free Must-Have Business Tools for Growth"},"content":{"rendered":"\n<p>Small business owners know that stretching their budget as far as possible is essential. Unfortunately, a lot of popular business tools that streamline processes, improve communication, and help attract new leads are expensive. To help you make the most of the money you have, we\u2019re here to tell you all about the top free business tools to help your company grow without breaking the bank.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Point_of_Sale_Ecommerce_Tools\"><\/span>Point of Sale &amp; Ecommerce Tools&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Website_Builder_from_Wix\"><\/span>1. Website Builder from Wix&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Does your small business need a website? For most, the answer should be a resounding \u201cyes\u201d. If your website needs are basic, head over to <a href=\"https:\/\/wix.com\/\">Wix<\/a>, a website-building tool you can use to create beautiful, mobile-friendly websites.<\/p>\n\n\n\n<p>Wix consistently tops <a href=\"https:\/\/www.quicksprout.com\/best-website-builder\/\">lists of best website builders<\/a> and for good reason: it lets business owners easily create websites and has a large portfolio of templates for any industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ecommerce_site_from_Shopify\"><\/span>2. Ecommerce site from Shopify<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Small business owners who are looking to sell products both online should look no further than Shopify. It\u2019s an eCommerce platform for online stores and Point-Of-Sale systems, so if you\u2019re looking to make use of both brick-and-mortar business and eCommerce, Shopify is an ideal solution. It provides free tools for small businesses to market and sell their products, as well as the ability to showcase products, communicate with customers, accept payments, and much more.&nbsp;<br><\/p>\n\n\n\n<p>If you are looking to sell products online, you can\u2019t go wrong with Shopify. This is an Ecommerce platform designed to make it easy for businesses to widen their customer base by giving them free access to the tools they need for customers far and wide. You can use Shopify to showcase your products, talk to customers and accept payments all for free.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ecommerce_and_Website_Builder_from_Squarespace\"><\/span>3. Ecommerce and Website Builder from Squarespace<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019ve been anywhere online lately, you\u2019ve probably seen advertisements for SquareSpace. It\u2019s one of the most popular website-building tools out there. Squarespace provides contemporary, state of the art website templates for anyone to create a webpage to promote their small business. If you are interested in dipping your toes into e-commerce, they also make it easy to list products and start selling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advertising_Tools\"><\/span>Advertising Tools&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Google_My_Business\"><\/span>4. Google My Business&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Want to attract new customers by showing up on the world\u2019s number 1 search engine? It\u2019s as simple as <a href=\"https:\/\/www.google.com\/business\/\">signing up<\/a> for a profile, and posting your business hours, location, and pricing information. Everything you put in your profile will show up when people Google you. You can even share pictures and virtual tours.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Organizational_Business_Tools\"><\/span>Organizational&nbsp; Business Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Project_Manager_from_Asana\"><\/span>5. Project Manager from Asana<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Asana is a project management tool that helps teams easily collaborate and communicate about projects, at any time, from any place. The program is designed to help teams organize, track, manage, and collaborate on work. If project management and keeping your team efficient is a top priority for your small business, give Asana a try.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Organizational_Platform_from_Mondaycom\"><\/span>6. Organizational Platform from Monday.com<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As more people have transitioned to <a href=\"https:\/\/www.northone.com\/blog\/small-business\/remote-work-statistics\">remote work<\/a>, they\u2019re utilizing Monday.com, and for good reason. It\u2019s an organizational platform that helps teams to stay on top of their work or assignments. There is a free version of Monday.com available to any small business owners who want to try it out before they buy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Storage_Organization_from_Google_Drive\"><\/span>7. Storage &amp; Organization from Google Drive  <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Still using Microsoft Office? So 2003. <a href=\"https:\/\/www.google.com\/drive\/\">Google Drive<\/a> is essential these days. It allows you to create, edit, and share documents, spreadsheets, and presentations easily online. Files can be accessed wherever you have an internet connection. And it\u2019s all for free.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Financial_Business_Tools\"><\/span>Financial Business Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Accounting_from_QuickBooks\"><\/span>8. Accounting from QuickBooks<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stay on top of your accounts with the world\u2019s easiest to use accounting software: QuickBooks. QuickBooks takes the toughest of accounting tasks, like double bookkeeping, and makes them easy to understand. No business or finance degree is needed to get started and properly manage your records. .<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Business_Banking_from_North_One\"><\/span>9. Business Banking from North One<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sick of waiting on hold with your bank? We were too, so we did something about it. Meet your new best friend: <a href=\"https:\/\/www.northone.com\/\">North One<\/a>, a 100% digital banking platform built specifically for small business owners. It\u2019s easy to use, available 24\/7 (unlike your bank) and provides useful insights into your financial health.<\/p>\n\n\n\n<p>Best of all, you can open up an FDIC-insured Business Account in as little as\u00a0 3 minutes!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Communication_Business_Tools\"><\/span>Communication Business Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Communication_platform_from_Slack_include_that_it_has_text_video_and_integrations_like_google_calendar\"><\/span>10. Communication platform from Slack (include that it has text, video and integrations like google calendar)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Email, Text messages, Video conferences. Communicating with co-workers can get confusing. <a href=\"https:\/\/slack.com\/\">Slack<\/a> keeps everyone on the same page by keeping your team\u2019s conversations in one simple app. It even integrates with third-party tools for business like Google Calendar to help keep you extra organized.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"11_Video_Conferencing_from_Zoom\"><\/span>11. Video Conferencing from Zoom<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Everyone, everywhere, has heard of Zoom, and for good reason. It made its viral appearance as the most utilized video conferencing platform of 2020. It\u2019s simple to use, and straightforward to sign up for an account. It also integrates with third-party calendars like Google Calendar to make sure you never miss a meeting. For any small business that has remote workers, Zoom is a must-have free business software.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"12_Google_Video_Conferencing_from_Google_Meet\"><\/span>12. Google Video Conferencing from Google Meet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For Google lovers, Google Meet is the go-to choice for video conferencing. Just like Zoom, it\u2019s easy to create an account and integrates seamlessly with your Google Calendar. Even better, if you use Google Chrome, Google Meet will provide pretty flawless connectivity, and it doesn\u2019t impose any time limits on meetings.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Social_Media_Business_Tools_13_Scheduling_Tool_from_Buffer\"><\/span><strong>Social Media Business Tools<br><br><\/strong>13. Scheduling Tool from Buffer\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Everyone knows that you need to be on <a href=\"https:\/\/www.northone.com\/blog\/small-business\/how-to-drive-customer-growth-using-social-media?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=how-to-drive-customer-growth-using-social-media\">social media<\/a>, but not everyone follows through with a social media strategy. Probably because publishing individual posts in real-time can be <em>so<\/em> time-consuming.&nbsp;<\/p>\n\n\n\n<p>With <a href=\"http:\/\/www.buffer.com\/\">Buffer<\/a>, you can schedule all your social media posts in advance! Plus, you can connect all of your social accounts, from Facebook to Linkedin, letting you manage all your social media from one platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"14_Social_Media_Listening_from_Brandwatch\"><\/span>14. Social Media Listening from Brandwatch<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brandwatch has an impressive range of features and applications, which makes it a pretty stellar free business software option for any small business that needs to keep a close eye on their social media. Your own channels, hashtags, and any phrases or keywords you desire can be tracked. There\u2019s also a customizable query builder, and you can even build your own custom dashboards. Oh, and of course, all the analytical and data tools you\u2019ll ever need.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Creation_Tools_for_Business\"><\/span>Content Creation Tools for Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">15. Website for Blogging from WordPress<\/h3>\n\n\n\n<p><a href=\"https:\/\/wordpress.com\/\">WordPress<\/a> is the gold standard for blogging and it\u2019s completely free. Upload your content and browse from thousands of themes and add-ons to get your blog just right. Shout out to our favorite WordPress add-on, <a href=\"https:\/\/en-ca.wordpress.org\/plugins\/wordpress-seo\/\">Yoast SEO,<\/a> which helps your blog posts show up first on Google.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"16_Design_app_from_Canva\"><\/span>16. Design app from Canva\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Want professional designs without paying a professional designer? Introducing <a href=\"https:\/\/canva.com\/\">Canva<\/a>. With Canva, you can browse from hundreds of awesome design templates to create social media posts, marketing flyers, online banners and so much more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Tools_for_Business\"><\/span>Email Marketing Tools for Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"17_Email_Marketing_from_Mailchimp\"><\/span>17. Email Marketing from Mailchimp\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have wanted to try out <a href=\"https:\/\/www.northone.com\/blog\/small-business\/digital-marketing-statistics\">email marketing<\/a> for your business, MailChimp is the best place to start. With MailChimp, you can send up to 12,000 emails for free every month. They are loaded with beautiful templates to get you started. Plus, their tool and campaign reports make it easy to constantly improve your strategies.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"18_Email_Marketing_from_Braze\"><\/span>18. Email Marketing from Braze<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If customer engagement is your thing (which it should be), then Braze is one of the best free tools for business.. It\u2019s a data-driven, cross-channel solution that drives business growth and helps your small business foster meaningful customer connections. Use Braze to send messages using email, SMS, mobile, web and pretty much any other platform you like. It also uses enterprise-grade security, so you won\u2019t have to worry about that, either.&nbsp;<br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cyber_Security_Tools_for_Business\"><\/span>Cyber Security Tools for Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"19_Anti_Virus_Software_from_Bitdefender\"><\/span>19. Anti Virus Software from Bitdefender<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>if you don\u2019t have high-quality anti-virus software in place, you\u2019re playing with fire. Cybersecurity tools are a piece of free business software you definitely don\u2019t want to skip out on. Bitdefender is a known name in the cybersecurity world. Why? Because it\u2019s excellent at anticipating, detecting, and immediately blocking threats to keep your small business\u2019s data safe and secure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Website_Analytic_Tools_for_Business\"><\/span>Website Analytic Tools for Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"20_Website_Analytics_from_Google_Analytics\"><\/span>20. Website Analytics from Google Analytics\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Are your marketing efforts making you money? Find out with Google Analytics, the amazing (and free!) analytics tool that measures all your marketing dollars to ensure you are getting the most from your campaigns.<\/p>\n\n\n\n<p><strong>Pro Tip: <\/strong>Check out <a href=\"https:\/\/cognitiveseo.com\/blog\/13845\/google-analytics-tips\/\">these 8 powerful Google Analytics tips<\/a> to increase the conversion rate on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"21_Competitor_Analytics_and_SEO_from_SEMRush\"><\/span>21. Competitor Analytics and SEO from SEMRush<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>SEO is the be-all and end-all when it comes to getting your business out there. Your SEO score determines how well your website will rank when potential customers are trying to search for you online. If the keywords you are using on your website are not on point, no one is going to find your website. To make sure you\u2019re on top of your SEO game, SEMRush is the solution. They offer all the basic SEO tools you need to make sure you rank highly in search results, plus excellent competitor analytics.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Business_Development_Tools_for_Business\"><\/span>Business Development Tools for Business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"22_Directory_for_Small_Businesses_from_the_Small_Business_Administration\"><\/span>22. Directory for Small Businesses from the Small Business Administration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re looking for the ultimate directory of free business resources to help your small business grow, look no further than the Small Business Administration website. It\u2019s one of the best tools out there for any small business owner looking to grow their network and find newly qualified experts to help solve their problems.&nbsp;<br><\/p>\n\n\n\n<p>These are the must-have business growth tools in 2021. Taking advantage of these resources can help take your business a long way. Combining these tools can help you improve efficiency, strengthen customer relationships, and reintegrate your marketing efforts.<\/p>\n\n\n\n<div class=\"wp-block-columns emailcapturecontainer has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\" style=\"background-color:#edce81\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" data-expand=\"1\" src=\"https:\/\/www.northone.com\/blog\/wp-content\/plugins\/media-ace\/includes\/lazy-load\/images\/blank.png\" data-src=\"https:\/\/www.northone.com\/blog\/wp-content\/uploads\/2021\/10\/N1-DeviceLockup.png\" alt=\"\" class=\"lazyload wp-image-3928\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Small business owners know that stretching their budget as far as possible is essential. Unfortunately, a lot of popular business tools that streamline processes, improve communication, and help attract new&#8230;<\/p>\n","protected":false},"author":4,"featured_media":2620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[156],"tags":[84,79,83,72,26,141,31,82,78,117,143,86,85,80,87,76,77,81],"class_list":["post-542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business","tag-accounting","tag-advertising","tag-blogging","tag-bookkeeping","tag-business","tag-business-tools","tag-design","tag-email-marketing","tag-finance","tag-financial-management","tag-financing","tag-google","tag-productivity","tag-social-media","tag-toolkit","tag-tools","tag-website","tag-website-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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