<\/span><\/h2>\n\n\n\nAs we mentioned above, learning how to make a business account on Facebook is about as easy as it gets. After all, Facebook wants more businesses on the platform, so the website is designed to be easy to use. Follow these tips to open a Facebook business account:<\/p>\n\n\n\n
Create a new business page<\/strong><\/p>\n\n\n\nThe first step in making a business Facebook page is selecting \u201cPages\u201d from the left-hand menu. Click the button that says \u201c+ Create New Page.\u201d You\u2019ll need to be logged into your personal Facebook account to access this menu, so if you don\u2019t already have a personal account, you\u2019ll need to make one.<\/p>\n\n\n\n
Name your page<\/strong><\/p>\n\n\n\nNext, you\u2019ll need to name your page. This name will show up any time you comment on or like other users\u2019 posts, make your own posts, or do anything else on the platform. So, the page should have the same name as your business. One thing to keep in mind is that using all capitals for page names is against Facebook\u2019s guidelines. If your business name is stylized in all caps, you\u2019ll need to alter it for Facebook.<\/p>\n\n\n\n
Choose page categories<\/strong><\/p>\n\n\n\nFacebook allows business owners to select up to three different categories under which their company falls, such as \u201clocal business,\u201d \u201cfood\/grocery,\u201d \u201crestaurant\/cafe,\u201d \u201cshopping\/retail,\u201d or \u201cbank.\u201d This step helps increase your page\u2019s visibility because the Facebook algorithm is more likely to show your posts to users whose interests fall under any of these categories. The first category you select will show up under your page name, so be sure to choose the most relevant category first.<\/p>\n\n\n\n
Provide a page description<\/strong><\/p>\n\n\n\nHow would you give an elevator pitch about your business? Well, now\u2019s the time to do it online! Your Facebook page description must provide a quick synopsis of your business in less than 255 characters. Make sure to be accurate about the services you offer, because users will see this description any time they visit your page. When you\u2019re done with this step, click the \u201cCreate Page\u201d button to move on.<\/p>\n\n\n\n
Add a profile picture<\/strong><\/p>\n\n\n\nThe next step in opening a business account on Facebook is making your account stand out with a profile picture. To add a profile picture, simply click the camera icon and follow the instructions for uploading an image. Profile pictures should be your business\u2019s logo and must be at least 180 x 180 pixels, but we recommend using an image that\u2019s at least 360 x 360 pixels for best results.<\/p>\n\n\n\n
Add a cover image<\/strong><\/p>\n\n\n\nYour profile picture should be your logo, but you should upload a cover photo to make your business page stand out from the crowd. You have a lot of options here\u2014a retail store might display a photo of its products, whereas a hotel or tourist destination might choose an amazing aerial drone shot of its property, or a service-oriented business might include a picture of an interaction between an employee and a customer. These images must be at least 400 x 150 pixels, but images that are 1640 x 614 pixels are clearer. Easily upload a cover photo by clicking the \u201cEdit\u201d button located in the cover photo section of the page.<\/p>\n\n\n\n
Customize your call-to-action button<\/strong><\/p>\n\n\n\nEvery business page has a call-to-action (CTA) button that appears below the cover photo and follows a user as they scroll down the page. You want a user to interact with your company when you open a Facebook business account\u2014now\u2019s the time to make that happen. Click the \u201cEdit Action\u201d button and select the CTA that best fits your needs. Some businesses simply want a larger audience, so they choose the \u201cFollow\u201d button, while others get more users to call their store with the \u201cCall Now\u201d button.<\/p>\n\n\n\n
Claim your unique username<\/strong><\/p>\n\n\n\nMaking a unique username is one of the most important steps when you create a business Facebook. This username shows up below your page name and is included in your URL. Facebook will otherwise automatically assign you a random username that doesn\u2019t help identify your business and is hard for users to remember. Ideally, your username will be your business name, but that might already be taken. Change your username by clicking the \u201cEdit Page Info\u201d button and type in the username box.<\/p>\n\n\n\n
Edit page information<\/strong><\/p>\n\n\n\nThis Edit Page Info screen has a ton of other fields you should fill out, including your business\u2019s address, phone number, service area, business hours, and links to other social media profiles. Make sure you keep this information up to date.<\/p>\n\n\n\n
Review page settings<\/strong><\/p>\n\n\n\nYou probably won\u2019t need to change any of your page\u2019s default settings, but now\u2019s a good time to make sure that\u2019s the case by clicking \u201cSettings\u201d in the left menu. Luckily, you can go back and update your settings at any time.<\/p>\n\n\n\n
Publish your first post<\/strong><\/p>\n\n\n\nCongratulations\u2014you officially know how to open a Facebook business account! Now\u2019s the time to say hello to the world by publishing your first post. Keep in mind that growing your audience organically takes time, so don\u2019t be discouraged if your first post doesn\u2019t receive a ton of user interaction.<\/p>\n\n\n\n