{"id":3446,"date":"2022-10-21T16:30:04","date_gmt":"2022-10-21T21:30:04","guid":{"rendered":"https:\/\/www.northone.com\/blog\/?p=3446"},"modified":"2024-07-04T12:32:15","modified_gmt":"2024-07-04T17:32:15","slug":"crowdfunding-for-small-business","status":"publish","type":"post","link":"https:\/\/www.northone.com\/blog\/financial-management\/crowdfunding-for-small-business","title":{"rendered":"6 Top Crowdfunding Sites for Your Small Business"},"content":{"rendered":"\n

When you\u2019re launching a small business<\/a>, you may not have the same access to startup funds that others do. One of the best ways to source startup capital is using a crowdfunding website. Crowdfunding for a small business is very similar to personal crowdfunding, except companies often exchange products or equity in return for their funds.<\/p>\n\n\n\n

Crowdfunding can be a very effective technique for new business owners. Instead of seeking large donations from one or two investors<\/a>, you can seek smaller donations from hundreds or thousands of people interested in your products and services.<\/p>\n\n\n\n

Depending on your goals, certain crowdfunding sites may be better for your business than others. Here\u2019s an overview of the top small business crowdfunding sites for small businesses and startups.<\/p>\n\n\n\n

<\/span>Why try crowdfunding for your small business?<\/strong><\/span><\/h2>\n\n\n\n

Before the internet made it easy to connect with like-minded people, business owners had to seek funds from investors, banks and family members. While those options are still available, crowdfunding makes it easier to raise funds quickly. Owners don\u2019t need to qualify for a loan, nor do they have to convince investors to give them large sums.<\/p>\n\n\n\n

Crowdfunding solicits smaller donations from more people. Business owners might receive \u201cinvestments\u201d from a single dollar to thousands of dollars\u2014but it all adds up fast. Depending on the type of crowdfunding you choose, these smaller donors might be enticed by a compelling product campaign, promised equity, interest on their investment or rewards for participating.<\/p>\n\n\n\n

If you\u2019re having a tough time getting a loan or convincing major investors to fund your startup, crowdfunding can help you achieve your monetary goals. Read on to discover which sites offer the best features and services for your small business campaign.<\/p>\n\n\n\n

<\/span>The 6 best small business funding websites<\/strong><\/span><\/h2>\n\n\n\n

While there are many small business funding websites, they vary wildly. Here\u2019s an overview of a few of our favorites.<\/p>\n\n\n\n

<\/span>Kickstarter<\/strong><\/span><\/h3>\n\n\n\n

Kickstarter<\/a> is one of the biggest crowdfunding sites, for both personal and professional endeavors. It\u2019s great for early-stage businesses who need exposure, but its popularity means there\u2019s lots of competition for funds.<\/p>\n\n\n\n

This site is best for businesses making consumer products\u2014art, music, tech, food and games are popular campaigns. Most campaigns raise less than $20,000 and include \u201crewards\u201d for the backer. Keep in mind that rewards should be something easy to ship or deliver electronically.<\/p>\n\n\n\n

Kickstarter charges 5 percent of all successfully funded projects, as well as a payment processing fee of 3 to 5 percent. However, if you don\u2019t fund your project during the designated time, you won\u2019t receive any payments. You also will not be required to pay any fees.<\/p>\n\n\n\n

<\/span>GoFundMe<\/strong><\/span><\/h3>\n\n\n\n

GoFundMe<\/a> is another popular crowdfunding site, whether for personal or professional purposes. This is a donation-based website\u2014business owners don\u2019t need to worry about offering rewards, equity or repaying debt. Because it\u2019s so popular, making sure your campaign is noticed can be tough\u2014but it\u2019s one of the easiest ways to raise funds, with no obligations afterward.<\/p>\n\n\n\n

Because there are no rewards, donors may be more reluctant to donate. On the other hand, this is a great option for companies with local community support or a built-in set of followers and supporters.<\/p>\n\n\n\n

GoFundMe charges payment processing fees of 2.9 percent, plus 30 cents per transaction. There are no other fees involved, and again, you won\u2019t have to pay money back or send out rewards.<\/p>\n\n\n\n

<\/span>Patreon<\/strong><\/span><\/h3>\n\n\n\n

Patreon<\/a> is popular with content creators, especially if they already have a following. Instead of delivering rewards after a certain funding goal is reached, business owners get paid as they deliver content. This is a particularly popular tool for entertainment-based businesses.<\/p>\n\n\n\n

This type of crowdfunding is great for people who offer free content, and would like to give backers the opportunity to support their business, plus receive additional \u201cbonus\u201d content. Owners can choose between three different pricing tiers (\u201cLite,\u201d \u201cPro\u201d and \u201cPremium\u201d), which offer different features and benefits.<\/p>\n\n\n\n

Patreon charges a minimum of 5 percent of all payments, plus an additional transfer fee when you withdraw your funds. This usually is somewhere around 3 percent.<\/p>\n\n\n\n

<\/span>IndieGoGo<\/strong><\/span><\/h3>\n\n\n\n

IndieGoGo<\/a> is another popular crowdfunding site, which means that it can be difficult to get noticed. However, it helps companies raise funding, even in the early stages, and its structure allows businesses to find new customers.<\/p>\n\n\n\n

This crowdfunding site is best for businesses making consumer products, which can be sent as rewards. Backers who have working prototypes (or ready-to-ship products) tend to raise the most money. This site is especially popular with women-owned businesses\u2014nearly half of all successful campaigns have been in this category.<\/p>\n\n\n\n

IndieGoGo charges 5 percent on all successful campaigns. You\u2019ll also pay their transaction fee (3 percent plus 20 cents) on every transaction. This is competitive with other sites like Kickstarter and GoFundMe.<\/p>\n\n\n\n

<\/span>SeedInvest<\/strong><\/span><\/h3>\n\n\n\n

If you\u2019re hoping to offer equity, SeedInvest<\/a> is a great option. Their network of over 575,000 investors typically offers an average of $900,000 per project. The application process is very difficult. Only 2 percent of applicants are approved\u2014which is in line with the large amount of money involved.<\/p>\n\n\n\n

This site is best for people who are on their second or third company, although businesses can apply for funding at any stage. Popular industries include e-commerce and real estate, although there\u2019s a wide variety of business types.<\/p>\n\n\n\n

SeedInvest\u2019s fees include a 7.5 percent \u201cplacement\u201d fee and a 5 percent equity fee, based on what you raise, but if you cannot successfully fund your campaign, you won\u2019t pay anything. As you can see, this is one of the priciest crowdfunding options. However, you\u2019re more likely to raise large sums of money once you get past the vetting process.<\/p>\n\n\n\n

<\/span>Funding Circle<\/strong><\/span><\/h3>\n\n\n\n

Funding Circle<\/a> is debt-based crowdfunding for small businesses. This company offers loans up to $500,000, raising over $17.5 billion since its inception. Unlike the previous companies on this list, you\u2019ll need good credit plus demonstrable growth in revenue.<\/p>\n\n\n\n

If you meet Funding Circle\u2019s requirements\u2014a 660 minimum credit score, although 700 and up is preferable, and two years in business, with at least $120,000 in annual revenue\u2014you can qualify for a quick loan.<\/p>\n\n\n\n

Funding Circle charges interest between 4.99 and 27.79 percent, plus origination fees, which range from 3.49 percent to 6.99 percent. Their total APR is between 8.5 and 36 percent. This is comparable to other debt crowdfunding and working capital loans. Review the terms of your loan carefully\u2014it may be less expensive to go through a bank.<\/p>\n\n\n\n

<\/span>How do you get started with crowdfunding?<\/strong><\/span><\/h2>\n\n\n\n

To get started with any of these crowdfunding sites, find two or three that could be right for your business. Examine the fees and make sure you understand the terms of service. Apply according to the instructions. If approved, you may need to come up with a compelling campaign to attract investors. It\u2019s smart to have some ideas in mind before you apply, so you can quickly launch your campaign.<\/p>\n\n\n\n

<\/span>Get financial support for your small business<\/strong><\/span><\/h2>\n\n\n\n

Every small business needs a great bank. North One\u2019s small business banking<\/a> services can help you before, during and after crowdfunding for your small business. We\u2019re dedicated to your success\u2014browse our site to find out more about what we have to offer, and sign up for your small business banking account today.<\/p>\n","protected":false},"excerpt":{"rendered":"

When you\u2019re launching a small business, you may not have the same access to startup funds that others do. One of the best ways to source startup capital is using…<\/p>\n","protected":false},"author":30,"featured_media":3448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[138],"tags":[],"class_list":["post-3446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-financial-management"],"acf":[],"yoast_head":"\n6 Top Crowdfunding Sites for Your Small Business - NorthOne<\/title>\n<meta name=\"description\" content=\"Find innovative ways to fund your new venture with these top crowdfunding sites and platforms for small business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.northone.com\/blog\/financial-management\/crowdfunding-for-small-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Top Crowdfunding Sites for Your Small Business - 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