{"id":3287,"date":"2022-07-14T15:17:27","date_gmt":"2022-07-14T20:17:27","guid":{"rendered":"https:\/\/www.northone.com\/blog\/?p=3287"},"modified":"2022-07-20T15:48:44","modified_gmt":"2022-07-20T20:48:44","slug":"how-to-scale-a-business","status":"publish","type":"post","link":"https:\/\/www.northone.com\/blog\/small-business\/how-to-scale-a-business","title":{"rendered":"How to Scale a Small Business in 8 Steps"},"content":{"rendered":"\n

You\u2019ve worked hard to establish your small business, and now it\u2019s time to grow. If you\u2019ve never taken a company to the next level, however, the prospect can be daunting. You know it\u2019s time to expand\u2014but how? Learning how to scale a business might be easier than you think.<\/p>\n\n\n\n

From understanding what you want to accomplish to outsourcing and automating processes, there are tried-and-true methods to grow your company<\/a>. Follow these time-honored tips to scale your small business.<\/p>\n\n\n\n

<\/span>1. Know your goals from the start<\/strong><\/span><\/h2>\n\n\n\n

Before taking a single action, you and your team need to sit down and outline your goals<\/a> for scaling up. What, specifically, do you want to accomplish? How will it benefit your company? How can you attract your target customer? At this point, you probably have a good sense of what your company does best and how your customers respond. When you know your goals, it\u2019s easier to create a path to get there.<\/p>\n\n\n\n

When considering your goals, remember employee and customer loyalty is key. Both of these groups want to feel like they share in your overall vision. For instance, if you run a local CSA delivery, your business goal might be to expand your service area. Now ask yourself how this fits into your company\u2019s vision. Perhaps you\u2019re passionate about eliminating food deserts and making organic produce available and affordable to all: this is what builds loyalty and gets people excited to help you achieve those goals. Build that vision into each task.<\/p>\n\n\n\n

<\/span>2. Consider outside investors<\/strong><\/span><\/h2>\n\n\n\n

When you\u2019re determining how to scale your business, you may need to consider outside investors. Not every company will need an investment when they expand, but many do.<\/p>\n\n\n\n

One of the best ways to do this is to secure backing from a venture capital firm<\/a>. Because they invest in multiple companies, they\u2019re uniquely positioned to guide your business through the scaling process.<\/p>\n\n\n\n

If venture capital isn\u2019t right for you, loans are an option\u2014but don\u2019t forget the power of crowdfunding, either. Kickstarter and GoFundMe are two popular options. Crowdfunding has the added bonus of making your loyal customers feel like they have a stake in the company. Just remember to keep your investors and micro-investors happy: consider what kind of equity or perks you\u2019ll offer in return.<\/p>\n\n\n\n

<\/span>3. Outline roles and responsibilities for each team member<\/strong><\/span><\/h2>\n\n\n\n

Next, turn your attention to your team. When everyone knows their role and responsibilities, they\u2019ll have a better idea of what they can do to serve your goals and vision. Depending on your current company size and goals, it\u2019s often worth sitting down with each individual team member to determine what they can and are willing to contribute. Make sure to outline those roles and responsibilities before you begin the rest of the small business scaling process.<\/p>\n\n\n\n

<\/span>4. Standardize all of your current systems<\/strong><\/span><\/h2>\n\n\n\n

Whether you have offices, retail locations, warehouses, or everyone works remotely, your company already has systems in place. Critically evaluate these systems. What\u2019s working? What can be improved?<\/p>\n\n\n\n

When you know what changes need to be made, you can start standardizing each system\u2014whether that\u2019s how shipments are processed, your point-of-sale system, or how employees clock in each day. Everything needs to be uniform across the board. This will eliminate confusion and prevent costly errors. It also ensures that you can quickly onboard new hires, and if an old team member leaves, company knowledge won\u2019t disappear with them.<\/p>\n\n\n\n

<\/span>5. Upgrade your digital systems<\/strong><\/span><\/h2>\n\n\n\n

Even if your company doesn\u2019t rely heavily on technology, every business needs digital systems<\/a> that can grow along with them. At the very least, you\u2019ll want to make sure that your technology (or lack thereof) doesn\u2019t impede on business operations and growth.<\/p>\n\n\n\n

Depending on your business type, your needs might range from a website with an intuitive content management system (CMS) to a server room that offers upgrade and expansion capabilities. Determine how upgraded technology will serve your end goals and vision, then make the necessary changes.<\/p>\n\n\n\n

<\/span>6. Consider your supply chain<\/strong><\/span><\/h2>\n\n\n\n

When considering how to scale a small business, many companies overlook one major factor: the supply chain. As we know from the last few years, gaps and delays in the supply chain can seriously affect any business, large or small. What happens if your company is suddenly unable to find a certain product or component?<\/p>\n\n\n\n

This is particularly critical if you rely on hard-to-source items. For instance, if your furniture company relies on reclaimed wood from barns, suddenly scaling your business could make it difficult to find enough raw materials to support increased production. Create a backup plan for emergencies\u2014and don\u2019t be afraid to get creative, even if that means adjusting your product line or services.<\/p>\n\n\n\n

<\/span>7. Find ways to outsource<\/strong><\/span><\/h2>\n\n\n\n

As your company grows, your ability to devote time to some tasks and processes will diminish. Consider outsourcing<\/a> the biggest time investments. For example, you might not want to hire an in-house HR team and bookkeeper just yet, but both of those jobs can easily be sent outside the company.<\/p>\n\n\n\n

<\/span>8. Consider automating certain processes<\/strong><\/span><\/h2>\n\n\n\n

Finally, think about how technology can impact how you scale a small business. We live in an era when many processes can be automated, from customer support tickets to online orders. If automation makes sense for your company, take advantage of the opportunity\u2014it\u2019s a great way to help streamline your processes and standardize your systems company-wide. Plus, you\u2019ll save time, so you and your employees can focus on what can\u2019t<\/em> be outsourced and automated.<\/p>\n\n\n\n

Depending on your industry, your scaling process may include additional steps. Use these tips as a starting point\u2014and don\u2019t forget to seek expert advice from your network, as needed.<\/p>\n\n\n\n

Even if you\u2019re not quite ready to expand, knowing how to scale a business is a wise investment in your future. Your team can implement many of these tips now, so when the time comes to scale up, you\u2019ll be ready to go. Making decisions with future growth in mind is one of the savviest things a business owner can do.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

You\u2019ve worked hard to establish your small business, and now it\u2019s time to grow. If you\u2019ve never taken a company to the next level, however, the prospect can be daunting….<\/p>\n","protected":false},"author":1,"featured_media":3289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[156],"tags":[],"class_list":["post-3287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business"],"acf":[],"yoast_head":"\nHow to Scale a Small Business in 8 Steps - North One<\/title>\n<meta name=\"description\" content=\"Here are 8 essential steps to scale your business including finding outside investors, improving systems, and outsourcing work.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.northone.com\/blog\/small-business\/how-to-scale-a-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Scale a Small Business in 8 Steps - 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