Branding is essentially how a company presents itself to the public. This generally includes a mission or idea, design, and phrase that defines the business and makes it recognizable. Branding<\/a> is about creating an authentic and relatable corporate identity.<\/p>\n\n\n\n There are several types of branding. Some of the most common include:<\/p>\n\n\n\n Branding is important for many reasons, and in this section we\u2019ll highlight some brand awareness stats to highlight why. Branding helps to secure an identity within your industry and allows you to be competitive against other companies. It offers customers a window to your purpose, mission, or service. Branding can also establish a strong reputation and add value for the consumer.<\/p>\n\n\n\n This is unsurprising, as 68% of adults in the United States are Facebook users, with other social media platforms like Instagram and TikTok also extremely popular (especially with younger users). Even 44% of local businesses say that they use social media to drive brand awareness. <\/p>\n\n\n\n Since Facebook is the largest social media platform<\/a>, it makes a lot of sense that most businesses are using it to build their companies\u2019 brands. The average person spends over 2 hours a day on social media, so this is where you want to be if you want to engrain yourself into consumers’ minds. <\/p>\n\n\n\n 49% of people between the ages of 18 and 29 say that they\u2019ve bought a product after seeing a social media post about it. Even more importantly, a whopping 71% of customers report that they will recommend a product to a friend or family member if they’ve had a positive experience with a brand on social media. <\/p>\n\n\n\n According to recent eye-tracking research done by the Missouri University and Technology, it only takes 3 seconds for a social media post to make a first impression. In fact, some studies show that the brain begins to form an impression just tenths of a second after seeing something. Start by figuring out your brand identity<\/a>!<\/p>\n\n\n\n In general, it takes around 5 to 7 impressions for a person to remember your brand. This means you want to get it out there\u2026it\u2019s not just about eyes seeing it, but about repeated interaction. <\/p>\n\n\n\n This is generally due to a bad customer service experience. It\u2019s important that you build a sense of reliability for your company. If customers don\u2019t see your brand as trustworthy, then they will quickly move on to a competitor that is. <\/p>\n\n\n\n The majority of consumers want to feel that a company\u2019s branding is authentic. This means that it speaks to a true need and doesn\u2019t lean on salesy tactics and language.<\/p>\n\n\n\n The public is not easily fooled. They can spot phony storytelling or false voice pretty easily. Most customers would rather have an old-fashioned company lean into their stuffy reputation than try to seem hip and not pull it off.<\/p>\n\n\n\n More to the point, these customers stated that they\u2019d demonstrate loyalty to brands<\/a> that they identify as transparent. People want honesty and authenticity in their brand. Creating a true brand is the first step in building a solid consumer base. <\/p>\n\n\n\n More and more, brand awareness on social media platforms has become (and continues to be) the number one driver of sales.<\/p>\n\n\n\n This is a huge number. It demonstrates the power of a really engaging brand. By creating an identity, sharing engaging content, and offering valuable benefits, you can create a following that will become a loyal customer base. <\/p>\n\n\n\n In this article, we\u2019re going to take a look at important branding statistics to help you drive sales performance for your business. We\u2019ll define what branding is and examine how…<\/p>\n","protected":false},"author":1,"featured_media":3244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[156],"tags":[],"class_list":["post-3243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-small-business"],"acf":[],"yoast_head":"\n<\/span>What are some types of branding?<\/span><\/h2>\n\n\n\n
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<\/span>Why is branding important for small businesses?<\/span><\/h2>\n\n\n\n
<\/span>11 Branding Statistics to Keep in Mind for your Business<\/span><\/h2>\n\n\n\n
<\/span>1. 90% of businesses use social media for company branding<\/span><\/h3>\n\n\n\n
<\/span>2. 80% of marketers use Facebook<\/span><\/h3>\n\n\n\n
<\/span>3. 49% of consumers become customers after coming across a company\u2019s branded social media post<\/span><\/h3>\n\n\n\n
<\/span>4. It takes 3 seconds to make a first impression<\/span><\/h3>\n\n\n\n
<\/span>5. A customer needs to see your brand 7 times to remember it<\/span><\/h3>\n\n\n\n
<\/span>6. 59% of customers don\u2019t return to a business because of poor branding<\/span><\/h3>\n\n\n\n
<\/span>7. 60% of customers prefer a company\u2019s branding to be authentic<\/span><\/h3>\n\n\n\n
<\/span>8. 57% of customers think that half the content companies create is not actually authentic<\/span><\/h3>\n\n\n\n
<\/span>9. \u200b76% of consumers who have had a good social media experience with a brand are likely to recommend it to others<\/span><\/h3>\n\n\n\n
<\/span>10. 70% of social media specialists believe brand awareness is their most important goal<\/span><\/h3>\n\n\n\n
<\/span>11. 90% of consumers prefer to shop from brands they follow on social media<\/span><\/h3>\n\n\n\n
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<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<\/span>References<\/span><\/h2>\n\n\n\n
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