{"id":1642,"date":"2020-08-27T13:52:26","date_gmt":"2020-08-27T18:52:26","guid":{"rendered":"https:\/\/www.northone.com\/blog\/?p=1642"},"modified":"2022-12-16T08:43:48","modified_gmt":"2022-12-16T13:43:48","slug":"how-to-come-up-with-a-business-name","status":"publish","type":"post","link":"https:\/\/www.northone.com\/blog\/start-a-business\/how-to-come-up-with-a-business-name","title":{"rendered":"How to Come Up With a Catchy Business Name in 7 Steps"},"content":{"rendered":"\n

What\u2019s in a name? Shakespeare famously claimed that, \u201cA rose by any other name would smell as sweet.\u201d That might be true, but a good name can make a big difference when it comes to the success of your small business<\/a>. <\/p>\n\n\n\n

As a business owner, you\u2019ll have to look at your business name every day. It will be on your website, social media channels, printed on your merchandise, and on your products, so make sure it\u2019s one you\u2019re proud of. If you rush into choosing a name for your business, you\u2019ll probably have to rebrand down the track and this can be expensive. <\/p>\n\n\n\n

This guide will explain how to come up with the perfect business name which will please your customers and be perfect for your brand. <\/p>\n\n\n\n

<\/span>What Makes a Good Business Name? <\/strong><\/span><\/h2>\n\n\n\n

There is no definitive way to measure whether a business name is good or bad. But, there are some key characteristics that are usually shared by good business names. <\/p>\n\n\n\n

The first is originality. No matter what industry you are in, chances are there will be businesses out there that are providing a similar product or service. Make sure you stand out from your competition with a name your customers will remember. A good business name should also highlight the business\u2019s mission. It should be meaningful and memorable and look appealing as a logo. Do some domain name research before choosing a name to make sure you will be able to own a website that matches your brand.<\/p>\n\n\n\n

<\/span>Coming Up With a Business Name<\/strong>: The 7 Key Steps<\/span><\/h2>\n\n\n\n

Choosing a name for your business is one of the first steps in building a business plan<\/a>. In the following section, we\u2019ll share some tips that will help you come up with the perfect name for your small business. Some of the points we\u2019ll be covering include; profiling your target consumer, brainstorming and wordplay, researching your name options to avoid choosing something that\u2019s already taken, finding a domain name, testing your name, and turning a name into a logo. Let\u2019s dive in! <\/p>\n\n\n\n

<\/span>1. Profile Your Target Consumer <\/strong><\/span><\/h3>\n\n\n\n

In every step of building your business, you always want to have your target consumer in mind. This includes when you are choosing a name for your business. Do some research to identify your target consumer and profile them. Brainstorm some words you would use to describe them and their activities. For example, if you\u2019re starting a business that sells supplies to the at-home chef, you might choose to include personality descriptors like \u201cfoodie\u201d or words to describe their actions like \u2018stirring\u2019 or \u2018baking.\u2019 These words can be used to inspire a name for your business. 
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<\/span>2. Brainstorm Wordplays <\/strong><\/span><\/h3>\n\n\n\n

Once you have a list of words that describe your target consumer, use these words to test out combinations with other relevant terms. This method will help you keep your name focused on the industry you\u2019re trying to serve. Hopefully by testing out some combinations you\u2019ll land on something catchy and unique. Here\u2019s an example; If you are starting a single batch coffee roasting company and you\u2019ve brainstormed words like \u201ccustomized,\u201d \u201ccoffee beans,\u201d and \u201cbrew,\u201d then some combinations might include \u201ccustom perk\u201d or \u201csmall brew.\u201d These names give the customer hints about what you do right off the bat. 
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<\/span>3. Don\u2019t Box Yourself In<\/strong><\/span><\/h3>\n\n\n\n

While you do want a name that\u2019s unique, you also don\u2019t want to box yourself in by choosing something that\u2019s too specific. Having a name that\u2019s too specific to your product can limit the ability of your business to grow. For example, if you are starting a wedding dress company, you don\u2019t necessarily want to have the word \u2018dress\u2019 in your name. If your business is successful you might later want to expand into other products within the industry. Maybe you\u2019ll want to also sell clothing for grooms, or start styling receptions. The word \u2018dress\u2019 in your name limits your ability to easily expand your business, as the customers won\u2019t be aware that you also provide other products or services beyond just dresses. Rebranding your business takes time, energy, and money. It can be confusing for the customer and negatively impact your business if it already has positive name recognition. <\/p>\n\n\n\n

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<\/span>4. Research Your Potential Names<\/strong><\/span><\/h3>\n\n\n\n

Once you\u2019ve got a shortlist of names for your business, it\u2019s time to do some research to make sure those names aren\u2019t already in use. It\u2019s not impossible for two businesses of the same name to operate successfully. However, it does pose some potential issues that you should be aware of. <\/p>\n\n\n\n

Reputation Concerns<\/strong> <\/p>\n\n\n\n

If another company has the same name as you, you can\u2019t control how that business operates. If this other business is getting bad reviews or ends up in some kind of hot water, there could be some confusion that ends up negatively affecting your business. <\/p>\n\n\n\n

Business credit report errors<\/strong><\/p>\n\n\n\n

The major credit bureaus pull information from directories where your business name, address, and phone number are listed. If there is a business with the same or similar name, their credit activities may show up on your credit report by accident. <\/p>\n\n\n\n

Trademark and Secretary of State search<\/strong> <\/p>\n\n\n\n

Before you get too attached to a name, make sure you can actually use it for your business. You find this out by doing a trademark search and a secretary of state search. You can use resources like the TESS database <\/a>to help you conduct this research. <\/p>\n\n\n\n

<\/span>5. Secure the Domain Name<\/strong><\/span><\/h3>\n\n\n\n

Securing a domain name is one of the most important steps in building your business. Ideally, you want to have a business name that you can also secure a clean domain name for. You want to avoid having to use .net or any other alternative to .com. This makes it easy for your customers to find you online. If you have your heart set on a name but it has already been claimed, it might be worth trying to reach out to the owner. They might be willing to sell the name. You can research domain names using resources like Godaddy <\/a>or NameCheap<\/a>. <\/p>\n\n\n\n

Just as important as securing a website domain name is making sure you can secure social handles for your business. Take a look at the platforms you\u2019ll be wanting to use, ie. Facebook, Twitter, Instagram, to see if there are any handles with the same or similar names. If there is a name that\u2019s similar to yours, take a look at the content they are publishing. You don\u2019t want a similarly-named account publishing content that could negatively impact your reputation. Check out Search Engine Results Pages (SERPS) to see if any results for your potential brand name comes up with results for your potential name. Again, this doesn\u2019t mean you can\u2019t use this name, you\u2019ll just want to do some research to make sure your brand is not in danger of being associated with something that could impact your reputation. <\/p>\n\n\n\n

<\/span>6. Test the Name<\/strong><\/span><\/h3>\n\n\n\n

Loyal customers<\/a> will be interacting with your name, again, and again. They\u2019ll also hopefully be spreading the word about your business to their wider network of friends and family. That\u2019s why testing out your chosen business name before you commit to it is important. You can test your business name on your close circle, or even better, try it out on a random sample of people outside your close circle. Ask these people to give you some honest feedback about whether the name is catchy, memorable, sounds good when said aloud, and is enticing enough to make people want to learn more about your business.\u00a0<\/p>\n\n\n\n

<\/span>7. Picture it as a Logo <\/strong><\/span><\/h3>\n\n\n\n

After you\u2019ve finally settled on a name, you\u2019ll want to create a logo for marketing and branding purposes. Picture your business name as a logo. This visual element makes your business more memorable. With the right designer at the helm, almost any name can be turned into a visually appealing logo. That being said, if your name is difficult to turn into a logo, this could make branding and marketing a bit more of a challenge so it\u2019s certainly something worth thinking about before you permanently lock in a name. <\/p>\n\n\n\n

Hopefully, by following these tips you\u2019ll be able to come up with a catchy and original name that perfectly reflects what your business is all about. It\u2019s important that the name resonates with your customers but it\u2019s equally as important that it resonates with you personally. It\u2019s your business after all. Good luck! <\/p>\n\n\n\n

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What\u2019s in a name? 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