{"id":1546,"date":"2020-06-24T08:24:30","date_gmt":"2020-06-24T13:24:30","guid":{"rendered":"https:\/\/www.northone.com\/blog\/?p=1546"},"modified":"2023-05-16T14:22:37","modified_gmt":"2023-05-16T19:22:37","slug":"guide-to-opening-a-coffee-shop","status":"publish","type":"post","link":"https:\/\/www.northone.com\/blog\/start-a-business\/guide-to-opening-a-coffee-shop","title":{"rendered":"The Ultimate Guide to Opening a Coffee Shop"},"content":{"rendered":"\n<p>Does your life depend on the fruity and floral aromas of an Ethiopian roast wafting through your kitchen during your 6 am wake up call (and 2 pm pick-me-up)? Is your morning commute incomplete without stopping in at your favorite coffee shop for a quick espresso and a chat? Do you ever dream about quitting the rat-race and making something of your own? Maybe you should consider a new life as a coffee shop owner.<\/p>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Opening a coffee shop, though a somewhat competitive space, has the potential to be a really successful business venture. Fear-not the big name coffee chains that are occupying every corner, there is still space for you and we will help guide you there.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_There_a_Market_for_Opening_a_Coffee_Shop\"><\/span><strong>Is There a Market for Opening a Coffee Shop?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>First things first. French press yourself a cup of joe (actually, brew an entire carafe, because we may be a while). Now, let\u2019s discuss the market for coffee shops. Before you even dive into crafting your small business plan, you\u2019ll need to do some market research in order to figure out how competitive this space really is.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.businesswire.com\/news\/home\/20191212005790\/en\/Global-Coffee-Shops-Market-Analysis-Trends-Forecasts\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Business Wire\u2019s global forecast of the coffee shops (opens in a new tab)\">Business Wire\u2019s global forecast of the coffee shops<\/a> from 2019-2025, the market is projected to grow by $58.7 Billion within the next couple of years and reach over $143.4 Billion by 2025. The industry\u2019s expansion will be seen globally, with the US experiencing a 4.2% annual growth.&nbsp;<\/p>\n\n\n\n<p>While the market is becoming increasingly saturated, the key takeaway is the general public\u2019s love of a good cafe is not going away anytime soon so your coffee shop will be welcomed. However, be prepared to go above and beyond to think outside the box in order to set yourself apart from others in the space.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coffee_Franchise_vs_Local\"><\/span><strong>Coffee Franchise vs Local&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you think of being a small business owner, you certainly don\u2019t think Starbucks, Dunkin\u2019, or Tim Hortons. You think of your friendly neighborhood barista working from a small espresso machine tucked away in a storefront surrounded by local boutiques and mom and pop restaurants. You think of your regular stop on the way to work, where the staff knows your name and order by heart. There are a million reasons to love a local coffee shop, and the current coffee craze certainly skews in favor of the charming small coffee owner. But this doesn\u2019t mean this is the right choice for your business venture.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re looking to get into the coffee industry but don\u2019t feel you possess the in-depth knowledge of roasting beans, then perhaps buying into a franchise is the best option for you. When you pay a franchise fee, much of the business decisions, roasting, and coffee inventory is mapped out for you. Additionally, if you\u2019re a part of a major franchise, then the bulk of building a brand and marketing it to the community is done for you.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re looking to really get your hands dirty and become intimate with the coffee process from the farmer\u2019s hands to your customer\u2019s cup, then starting from scratch may be the route you\u2019d like to take. While this requires the maximum amount of effort, it also comes with maximum flexibility and money back into your pocket.&nbsp;<\/p>\n\n\n\n<p>One last option is buying an existing coffee shop. Similar to buying into a franchise, this can help you skip over the legwork that is needed to start a cafe. However, the opportunities here are typically scarce.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Open_a_Coffee_Shop\"><\/span><strong>How to Open a Coffee Shop<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Read through these essential steps to help guide your journey to opening a coffee shop.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Write_a_Coffee_Shop_Business_Plan\"><\/span><strong>Write a Coffee Shop Business Plan<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.northone.com\/blog\/start-a-business\/how-to-write-a-business-plan\/\">Developing a business plan for your small business<\/a>, no matter the type of business, is crucial for laying down a foundation on which to build your future success. Your business plan will grow your understanding of the current coffee market, your industry competitors both nationally and locally, and provide you with ideas for how to enter this space. It will also help you calculate a realistic projection of just how much money you\u2019ll need to open and run your cafe.&nbsp;<\/p>\n\n\n\n<p>Long-form business plans are the standard for most new business owners. If you\u2019re simply generating the idea of your coffee shop, save yourself some time and start with a lean business plan. This will essentially be an elevator pitch that will deliver your concept, what your cafe will look like, who you will serve, where you will be located, etc. If you need to request substantial funding from investors, <em>then <\/em>consider a long-form plan. Right now, this will simply help you create a concrete vision in your head.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_The_True_Cost\"><\/span><strong>Understand The True Cost<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">Cafes come at a considerably steep cost, which may be surprising to the many who live off of low-cost coffee grounds from the local grocery store. There\u2019s a reason your morning extra dry quad-shot vanilla cappuccino costs well over $5 a pop. The time, energy, and money that your local cafe invests into purchasing the beans, roasting them, grinding them, pulling the espresso and crafting the milk (along with the cost of all the equipment needed to make this magic happen) can only be justified by a fairly pricey cup of coffee. Be sure to <a href=\"https:\/\/www.northone.com\/customers\">open a separate bank account for your coffee shop<\/a> so you can save accordingly for the necessary operating costs.\u00a0<\/p>\n\n\n\n<p><br\/>\n\n\n<span class='mb-center maxbutton-3-center'><span class='maxbutton-3-container mb-container'><a class=\"maxbutton-3 maxbutton maxbutton-apply-for-an-account\" target=\"_blank\" title=\"Apply for a North One Account in less than 3 minutes.\" rel=\"nofollow noopener\" href=\"https:\/\/join.northone.com\/\"><span class='mb-text'>Apply for an Account<\/span><\/a><\/span><\/span>\n\n\n<p><br\/>\n\n\n\n<p>Before we even talk about equipment costs, there are other factors you\u2019ll need to consider:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Renovations:<\/strong> Finding the perfect location is one thing. Transforming your cafe into the perfect space and ambiance is another project entirely.&nbsp;<\/li>\n\n\n\n<li><strong>Training: <\/strong>Crafting quality espresso drinks is an artform (literally, people make art in lattes). This takes time, patience, and lots of practice. You\u2019ll not only want to invest in paying your staff in the months leading up to opening for espresso bar training, but you may want to invest in outside barista training as well.&nbsp;<\/li>\n\n\n\n<li><strong>Espresso Machines: <\/strong>We\u2019re not talking your Mr. Coffee percolator. We\u2019re talking about a state of the art stainless steel semi-automatic espresso machine with at least two group heads to pull espresso through, fully functional boilers for temperature control, configuration controls for perfect espresso ground to water ratios, and a flexible steam wand. Most will run you around $6,000. The holy grail of machines, like the La Marzocco, which hails from Italy, will run you an easy $10,000-$15,000.&nbsp;<\/li>\n\n\n\n<li><strong>Installing a Water Filtration System: <\/strong>Water is the base of all coffee beverages. Having a clean and consistent supply is vital for your operations.&nbsp;<\/li>\n\n\n\n<li><strong>Your Point of Sale System: <\/strong>Do yourself a favor ahead of time and invest in electronic point of sale (POS) systems like Square. This will help streamline your operations and make transactions a breeze. However, Square isn\u2019t the only POS available. Shopkeep, Clover, Intuit GoPayment, or Breadcrumb are also viable options, each having their own monthly fees.&nbsp;<\/li>\n\n\n\n<li><strong>Coffee Beans: <\/strong>Ah, yes. The bread and butter of your coffee shop. Although high-quality coffee equipment and extensive bar training will help deliver a decent drink, at the end of the day you\u2019re only as good as your beans. You\u2019ll first want to decide if you\u2019re going to roast your own beans. If this is the case, you\u2019ll want to research local or international farmers available to you. If you are looking to support local roasters, you can buy directly from them or partner with other cafes that do their own roasting.&nbsp;<\/li>\n\n\n\n<li><strong>Roaster: <\/strong>Should you decide to go all-in and roast your own beans, expect to pay between $25,000 and $55,000 for a commercial coffee roaster.&nbsp;<\/li>\n\n\n\n<li><strong>Extras: <\/strong>Start shopping for vendors to supply the essentials for your product delivery, like cups, sleeves, lids, etc. You\u2019d be shocked at how much you can save (or lose!) depending on the vendor you choose.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scope_Out_the_Perfect_Location\"><\/span><strong>Scope Out the Perfect Location<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With a market that\u2019s becoming increasingly saturated, you may feel as though there isn\u2019t space for your brick and mortar cafe. Finding the right location is tricky. <strong>You want a spot that not only gets consistent foot traffic but also belongs to an area inhabited by your target market.<\/strong> Things to consider when scoping out the perfect location for your business:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Who are your neighbors?: <\/strong>What businesses would your coffee shop be surrounded by? Do they have a positive or negative reputation in the community? This could impact the associations made between your business and theirs, and minimize surrounding foot traffic. What type of business is it? You\u2019re a coffee shop, so aim to surround yourself with restaurants and retail shops where people may want a drink after lunch or while they stroll.&nbsp;<\/li>\n\n\n\n<li><strong>Accessibility: <\/strong>Is the location easy to find? If you have a university nearby, would students \u2014 who may not have their own car \u2014 be able to walk to it? Additionally, if you have a customer in a wheelchair or who has another physical challenge, would they be able to access your shop?&nbsp;<\/li>\n\n\n\n<li><strong>Lease Terms: <\/strong>If you\u2019re not buying a stand-alone building, would you be able to secure a long-term lease? Additionally, would the annual cost of this rent be fixed or could it increase over time? Lastly, would your landlord be open to renovations so you can achieve the cafe layout you\u2019re dreaming of?&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Design_Your_Cafe\"><\/span><strong>Design Your Cafe<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Design is what will help your cafe not only function smoothly but also help your customers feel at home, encouraging them to become regulars. Things to consider when designing your cafe:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Style: <\/strong>Are you going for a minimalist, Scandinavian feel? Perhaps you want a cozy, <a href=\"https:\/\/www.countryliving.com\/life\/a41187\/what-is-hygge-things-to-know-about-the-danish-lifestyle-trend\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Hygge vibe (opens in a new tab)\">Hygge vibe<\/a> that imitates cuddling up on the couch with a hot drink during a thunderstorm. Maybe you\u2019d like a cool, Instagram-friendly spot where young creatives can collaborate and work. Determining your aesthetic will help with branding down the road and guide your furnishing choices. Considering your target audience will also help determine your style.&nbsp;<\/li>\n\n\n\n<li><strong>Workspace: <\/strong>Give your employees plenty of square footage to move around, especially if you anticipate having multiple people on shift at once. Your employees will be navigating morning and afternoon rushes with high-temperature liquids. <em>Allow space to minimize accidents.<\/em> Additionally, allow for plenty of counter space for equipment.&nbsp;<\/li>\n\n\n\n<li><strong>Foot Traffic: <\/strong>Provide optimal space between tables in the seating area to help workers smoothly move about the shop. This will also help customers easily move around without interrupting other tables. Once your shop becomes buzzing, you\u2019re going to have long lines. Be sure to create a setup that allows reasonable space for a line to form without disturbing tables.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_What_Equipment_is_Needed\"><\/span><strong>Understand What Equipment is Needed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-very-light-gray-background-color has-background\">There are many moving parts behind the scene that work to provide your customers with their favorite pour-over or flat white. Here is a comprehensive list of basic supplies and equipment you\u2019ll need to get brewing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An <strong>espresso machine<\/strong> with at least two group heads (2-4 group heads is ideal for double barring, which is when two baristas are working on the same machine simultaneously).<\/li>\n\n\n\n<li>An automatic coffee maker for regular <strong>drip coffee<\/strong><\/li>\n\n\n\n<li>At least <strong>three carafes<\/strong> for your drip coffee. You\u2019ll want one for a dark roast and another for a light or medium roast. The third will help for having a back up as your rotate drips to refill so you won\u2019t be out at any given time. Your customers\u2019 caffeine fix waits for no one.&nbsp;<\/li>\n\n\n\n<li>A <strong>coffee bean grinder,<\/strong> if your espresso machine doesn&#8217;t have one attached to it<\/li>\n\n\n\n<li>Plenty of <strong>milk<\/strong> (dairy and dairy-free options). Anticipate going through <em>a lot <\/em>of milk in any given week. On average, one latte uses 6-8 oz of milk. Popular small cafes with a lot of foot traffic can anticipate going through at least 8-10 gallons of milk a day. You can get shelf-stable versions of non-dairy milk, which has a longer shelf life so it won\u2019t spoil.&nbsp;<\/li>\n\n\n\n<li>Plenty of <strong>refrigeration<\/strong> for all of that milk.&nbsp;<\/li>\n\n\n\n<li>Measuring <strong>cups and spoons <\/strong>for refilling sugar, cocoa, etc, as well as for creating specialty drinks<\/li>\n\n\n\n<li><strong>Containers<\/strong> for excess beans, cocoa powder for mochas, sugar reserves, etc.&nbsp;<\/li>\n\n\n\n<li><strong>Pumps <\/strong>for syrups<\/li>\n\n\n\n<li>Napkins, cups, sleeves, straws, stirrers, and lids<\/li>\n\n\n\n<li>Additional cooking devices, like <strong>ovens or toasters, <\/strong>if your cafe offers a small food menu. Even if it\u2019s just basic pastries and bagels that you have delivered from a separate local bakery, you\u2019ll at least need a toaster for heating up.&nbsp;<\/li>\n\n\n\n<li>POS equipment <strong>(credit card machine)<\/strong><\/li>\n\n\n\n<li><strong>Shelving units<\/strong> behind the counter to keep your workspace organized. Shelving is also helpful for the seating area if you have merchandise or beans for sale.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Develop_a_Top-Notch_Product\"><\/span><strong>Develop a Top-Notch Product<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This is where you can get creative. If you\u2019re trying your hand at roasting, you\u2019ll want to dedicate significant time to creating the perfect roasts to serve to your customers. Aim to create a variety of roasts, from light and fruity and mild and nutty, to dark and earthy.&nbsp;<\/p>\n\n\n\n<p>If you\u2019ve already got roasting covered, then start to play around with ratios for espresso drinks. There are standard ratios for each type of drink. For example, a latte is typically 3 parts milk, 1 part espresso, and comes in a variety of sizes. A cappuccino is served in one small size, usually a 6 oz cup, and is about 4 oz milk foam. These ratios may need to be adjusted according to the shape and size of the cups and mugs you use. Additionally, you may find that 2 pumps of syrup make a more palatable drink than 4, or vice versa. Playing around with your recipes will help you perfect your product and find a consistency that works for your customers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_a_Talented_Team\"><\/span><strong>Build a Talented Team<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.northone.com\/blog\/small-business\/how-to-hire-the-best-employees-for-your-small-business\">individuals you hire<\/a> will serve as the faces of your coffee shop. Look for individuals who are just as passionate about coffee and customer service as you are. Dedicate yourself to consistent training to help foster your employees\u2019 talent. Prioritize your relationships with your employees to help keep talent and encourage them to uphold the integrity of your shop every shift.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Build_Community_Relationships\"><\/span><strong>Build Community Relationships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you\u2019re the new guy in town, establishing yourself amongst other small businesses is important for both your success and reputation. When customers spend money on your coffee, they\u2019re not just investing in your product but also in<em> what <\/em>you and your cafe stand for. <\/p>\n\n\n\n<p>Go the extra mile to reach out to other coffee shops in the area. Advertise for them on your social media platforms or team up with them on projects. This will show your support for the local community\u2019s economy. Introduce yourself to other small businesses outside of your immediate coffee industry. If you moved into a new house, you\u2019d talk to your neighbors wouldn\u2019t you? This isn\u2019t any different.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Establish_Brand_Presence\"><\/span><strong>Establish Brand Presence<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Visibility is huge when pulling in foot traffic and gaining a following. A <a href=\"https:\/\/www.northone.com\/blog\/start-a-business\/what-is-brand-identity\">brand<\/a> is important because it represents who you are and will directly impact how others feel about you. If your brand resonates with customers, this will bring them into your cafe. Building a brand from scratch seems like a huge feat but we promise it isn\u2019t impossible. It will, however, take dedication and patience. Some things to do to get you off and running:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Have a Mission: <\/strong>Having a passionate mission statement [Interlink to upcoming mission statement post] for your coffee shop will provide you with a central theme on which to base your marketing. Take advantage of this opportunity to create an angle that sets you apart from other cafes. Do you support local artists? Maybe your cafe will be decorated with local art and proceeds from every specialty drink sold will go back to the community art scene. Put this work at the center of your mission statement. Supporting local is incentivized when the business is a team player that cheers on other small entrepreneurs.&nbsp;<\/li>\n\n\n\n<li><strong>Be Transparent: <\/strong>Would you donate to a charity if you didn\u2019t know where the money was really going? Customers want to support a business they trust. Trust is a vital component of any solid relationship. Be upfront about how your product is made. Tell the story of the farmer who grew the beans, how they got into your hands, and the love and thoughtfulness that went into the roasting process. Use<em> locally sourced ingredients for your menu. <\/em>Be sure to shout out the community shops you got those ingredients from.&nbsp;<\/li>\n\n\n\n<li><strong>Be a Family: <\/strong>Create a set of core values that you operate on and dedicate yourself to upholding them on a daily basis. Put these core values up in your shop for customers to see. Show that you value them, their time, and dedication to your business. Customers become regulars because they feel appreciated, as though they are a valued part of your family.&nbsp;<\/li>\n\n\n\n<li><strong>Do it For The Gram: <\/strong>Brand awareness, in the digital age, cannot be sustained without social media. After spending countless hours designing your cafe and finding its perfect and unique style, don\u2019t hide it from the world. Take regular pictures of the cafe and its products in order to showcase its personality to users. Candidly share your coffee shop\u2019s mission statement and values, and help them shine through each post.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"has-very-dark-gray-color has-very-light-gray-background-color has-text-color has-background\">Opening a successful coffee shop is an adventure worth taking. Consider this guide a tool kit to help you start your adventure off on the right foot. Happy brewing. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does your life depend on the fruity and floral aromas of an Ethiopian roast wafting through your kitchen during your 6 am wake up call (and 2 pm pick-me-up)? Is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1547,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[154],"tags":[89,141,204,127,187,139,205,92,189],"class_list":["post-1546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start-a-business","tag-business-plan","tag-business-tools","tag-coffee-shop","tag-freelancer","tag-how-to-start-a-business","tag-llc","tag-opening-a-coffee-shop","tag-small-business","tag-start-a-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ultimate Guide to Opening a Coffee Shop | North One<\/title>\n<meta name=\"description\" content=\"Joining the current coffee craze and opening a coffee shop is a competitive but highly rewarding experience. 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