{"id":1525,"date":"2020-06-17T17:45:39","date_gmt":"2020-06-17T22:45:39","guid":{"rendered":"https:\/\/www.northone.com\/blog\/?p=1525"},"modified":"2023-05-16T14:15:03","modified_gmt":"2023-05-16T19:15:03","slug":"what-is-a-mission-statement","status":"publish","type":"post","link":"https:\/\/www.northone.com\/blog\/start-a-business\/what-is-a-mission-statement","title":{"rendered":"What is a Mission Statement and How to Craft The Perfect One for Your Small Business"},"content":{"rendered":"\n

After all the hard work of registering your business structure, setting up business bank accounts<\/a>, growing your team, and refining your product and ideas, your business has come into focus. Now it\u2019s time to add some context so the world can engage with you and your company in a meaningful way.\u00a0<\/p>\n\n\n\n

Why not add a mission statement to your business? <\/p>\n\n\n\n

<\/span>What Is a Mission Statement?<\/strong><\/span><\/h2>\n\n\n\n

A mission statement explains to the world what your company is, why it exists, and how it will achieve all it sets out to achieve. <\/p>\n\n\n\n

A mission statement should clearly state your small business\u2019s purpose, explaining the what, how, and why of your product or service. This statement is just that \u2014 a statement \u2014 and should be brief and to the point, delivering your purpose and values all in one. <\/p>\n\n\n\n

<\/span>Mission Statement vs Vision Statement <\/strong><\/span><\/h3>\n\n\n\n

While a mission statement describes the what, why, and how of your business, the vision statement relays your values within the greater good of the world. A vision statement is usually where a business explains what it wants to see in the community or world, and how they specifically plan to work toward this goal. <\/p>\n\n\n\n

A powerful vision statement will speak optimistically and describe the state of the community or world once the business achieves what it has set out to. <\/p>\n\n\n\n

For example, if you run a small boutique that exclusively sells the crafts, goods, and art work of local creators, you might be focused on supporting shopping small and local vendors’ as a way to contribute to your community\u2019s economy. You wouldn\u2019t write a vision statement that says, \u201cWe sell local goods because we hope<\/em> that this will support local artists.\u201d Instead, you want to write something that powerfully manifests your end goal, such as, \u201cWe provide an outlet where local creators thrive, connect the community with their work, and enrich the local economy through their craft.\u201d This active language speaks as though this goal is already accomplished. <\/p>\n\n\n\n

<\/span>Why Does a Small Business Mission Statement Matter? <\/strong><\/span><\/h2>\n\n\n\n

Plenty of businesses forego the mission statement altogether. Probably because mission statements are often done poorly, they have a reputation as being bland, redundant, and an unnecessary component to your business. This doesn\u2019t have to be the case! If you do it right, a mission statement can be powerful, enhancing everything that your business stands for and encouraging its values to resonate with potential loyal customers.<\/p>\n\n\n\n

A mission statement also gives you and your employees a core focus to guide decision making. Should the road to success ever become overgrown with weeds and a clear path disappears, this core statement will help you find your way back to the true mission of your business. <\/p>\n\n\n\n

<\/span>Powerful Mission Statement Examples<\/strong><\/span><\/h2>\n\n\n\n

Similar to the vision statement, your mission statement should use active language that not only lets your customers know who you are but inspires them to connect with you and invest in your product. <\/p>\n\n\n\n

Here are some examples of powerful mission statements: <\/p>\n\n\n\n